As of 2025, the Kenyan automotive market showcases a diverse range of vehicles, reflecting the country’s varied transportation needs and preferences.
These models reflect the preferences of Kenyan drivers, balancing factors like affordability, fuel efficiency, durability, and availability of spare parts. Toyota continues to dominate the market, but brands like Subaru, Nissan, Mazda, and Honda also have a significant presence.
If you’re considering purchasing a vehicle in Kenya, it’s essential to assess your specific needs, budget, and the availability of service centers and spare parts for the model you’re interested in.
The list below highlights the top ten most popular car models in Kenya, encompassing both new and used vehicles, based on recent sales data and market trends.
Top 10 Most Popular Cars in Kenya (2025)
1. Toyota Vitz
A compact hatchback renowned for its affordability, fuel efficiency, and reliability, making it a favorite among urban drivers.
2. Toyota Probox
Favored for its spacious cargo area and durability, it’s widely used for business purposes, especially in rural areas.
3. Toyota Corolla Axio
Known for its fuel efficiency and easy maintenance, this sedan is ideal for both city and upcountry driving.
4. Subaru Forester
Popular for its all-wheel-drive system and reliable performance under diverse road conditions, suitable for both urban and rural environments.
5. Toyota Land Cruiser Prado
A rugged SUV favored for navigating rough terrains, especially in the tourism industry, offering both reliability and luxury.
6. Nissan Note
This hatchback offers spacious interiors and modern features, coupled with reliable performance and good fuel economy.
7. Toyota HiAce
Widely used as public transport vehicles (matatus), these vans are durable and have a spacious seating capacity.
8. Mazda Demio
A compact hatchback with excellent fuel economy, known for its agile handling and sleek design.
9. Honda Fit
Combining fuel efficiency with a compact size, it’s perfect for city driving and offers a surprisingly spacious interior.
10. Toyota Fielder
A versatile wagon popular for both personal and business use, appreciated for its ample cargo space and reliability.
